Ionic activity effects modify many quantitative chemical relationships involving ions, including those describing equilibria, pH measurements, titrations, diffusional mass transport, and reaction rates. Some of the resulting activity corrections are reviewed, and it is argued that their subtlety requires that they be introduced late rather than early in the chemistry curriculum and then are treated in more detail than is now customary. It is illustrated that interionic effects often cannot be taken into account by merely replacing all ionic concentrations by the corresponding ionic activities.
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